Akhal Beauty Argan Oil Photoshoot

Argan photography Morocco by Paragon Creative

We love working alongside businesses who are focused on more than just making a profit and capturing the story of their product through our lens.

Akhal Beauty is one such company.

Based in Australia, this skincare company sells products whose materials are sourced from Morocco, such as Argan oil and Prickly Pear oil.  

As a company they are committed to eco-friendly and cruelty-free organic skincare with zero waste. More than that, they are having a social impact. For every product sold they donate one dollar to their charity partner, Education for All (EFA). Education for All focuses on making it possible for girls from the rural High Atlas Mountains of Morocco to finish their education. You can find out more about EFA here.

We traveled with the company’s founder, Myriam Baissa to the women’s cooperative where the Argan kernels and prickly pears are produced and harvested for Akhals organic products. There we photographed the process – from Argan tree to the women sorting the Argan kernels to the machines that coldpress the oil.

It was a pleasure photographing a company committed to providing a quality product while also focusing on its environmental and social impact.

Nervi SARL – Sardines

If you are looking for professional studio photography in Agadir, we are happy to listen to your project needs and providing you with beautiful high quality photography.

Nervi SARL contacted us with a desire for high quality Sardine photos for their website. They were very specific about the shape, colour, texture, the fish needed to have. After looking through several of the fish they gave us we were able to create some beautiful photos that perfectly represented our clients needs.

If you’re looking for a studio photographer in Agadir, contact us! We will be happy to meet your needs, and exceed your expectations!


Sofia Benhalima – Interior Designer

It was a great honor to work with Sofia Benhalima and capture her work through promotional photography and video.

As an interior designer based in Agadir, having beautiful photography and video to showcase her work is of extreme importance. It was our goal to show her incredible talent, as well as the process in which she works: from the realization of the plans to the follow-up of the renovation project to the decoration and the installations.

Visit Sofia’s website: http://sofiabenhalima.com/ to find out more about what she does!



How do you keep your photography business organized? How do you make sure a lead doesn’t slip through the cracks? How do you keep track of all of your email correspondence with a client.

What if there was one place where you could keep track of everything, even the finances?

Thank goodness that there is. A few months ago we started using a business management system called Táve.

We used to struggle trying to keep track of which lead came from what source, when we last emailed them, and even what was our form of communication. Now everything is automated for us. As soon as a new lead comes in from our website form it is automatically put into the system and an email can even be automatically generated to write that potential client back. But even if a potential client calls us we can easily put that lead into the system. With the new Google add on, we can easily track all outgoing and incoming emails in Tave. This helps us and our team keep track of all conversations with clients.

Tave also helps us to keep track of leads so that no one slips through the cracks. There are automatic transitions that move our leads between statuses like ‘Initial Contact’ to ‘Needs Follow-Up’.

What’s also great is the fact we’re able to create quote templates and customize each quote for each one of our clients. Our business has two brands, one for commercial work and one for lifestyle & weddings. With Táve’s easy to use quoting system we can create separate quotes that are branded individually and simply send it to our leads. We can then see if the client clicked on the link.

When a client officially books us, the client moves from ‘Lead’ to ‘Job’. In the Job status we can send questionnaires, contracts and keep track of payments. This has been huge for us! No more keeping paper folders and files of contracts and printed out invoices. Everything is neatly organized in Táve, with a click of a button I can see which clients have signed a contract, paid, which still need to pay, or fill out a questionnaire.

Tave also keeps track of our finances. It automatically shows us on the dashboard what our current revenue is at, what our cash flow is, accounts receivable, accounts payable, etc! It even shows some awesome graphs so that we can see where we’re getting the most profit from.  

We’ve been super impressed by Tave’s responsiveness to any of the questions and suggestions we’ve had. Operating a photography business in Morocco, we needed to have the currency in Moroccan Dirhams (dh’s), they quickly responded to us and within a day we had the option to bill our clients in our local currency! We love this kind of customer service.

Running a small business has enough of it’s challenges – Tave helps to eliminate some of those challenges.

Photographers – we would highly recommend this system.

Evergreen Sound Video! Coming soon.

Last year Paragon Creative had the privilege of visiting Mark Troyer at his new Recording Studio in Calgary Alberta. One of the reasons we were there was to capture some footage of the studio to create a small video for Mark. Since that time Paragon Creative has been quite busy as Richard has moved to Morocco to set up another company in the beach city of Agadir. Now after having settled in and reconnecting with friends I (Richard) have been able to attend some projects that have been set aside while moving. Lately I have been working on the video project for Evergreen Sound. I am quite excited about this video as it uses one of Marks original songs as a background track showcasing his incredible talent. Be sure to check out Evergreen Sound’s website and stay tuned to watch the full video once it is finished. Until then we have posted a small teaser. Enjoy.

Paragon Creative soon to offer its services in Morocco!

We are very excited to announce that we will soon be offering our services to Morocco! We are currently in the process of registering our business and acquiring an office! We cannot wait to show you where we will be working, and invite you to come by and check out our new place! We are equally excited to be working on new projects and will be accepting new projects in June! Stay tuned!