Akhal Beauty Argan Oil Photoshoot

Argan photography Morocco by Paragon Creative

We love working alongside businesses who are focused on more than just making a profit and capturing the story of their product through our lens.

Akhal Beauty is one such company.

Based in Australia, this skincare company sells products whose materials are sourced from Morocco, such as Argan oil and Prickly Pear oil.  

As a company they are committed to eco-friendly and cruelty-free organic skincare with zero waste. More than that, they are having a social impact. For every product sold they donate one dollar to their charity partner, Education for All (EFA). Education for All focuses on making it possible for girls from the rural High Atlas Mountains of Morocco to finish their education. You can find out more about EFA here.

We traveled with the company’s founder, Myriam Baissa to the women’s cooperative where the Argan kernels and prickly pears are produced and harvested for Akhals organic products. There we photographed the process – from Argan tree to the women sorting the Argan kernels to the machines that coldpress the oil.

It was a pleasure photographing a company committed to providing a quality product while also focusing on its environmental and social impact.

Sofia Benhalima – Interior Designer

It was a great honor to work with Sofia Benhalima and capture her work through promotional photography and video.

As an interior designer based in Agadir, having beautiful photography and video to showcase her work is of extreme importance. It was our goal to show her incredible talent, as well as the process in which she works: from the realization of the plans to the follow-up of the renovation project to the decoration and the installations.

Visit Sofia’s website: http://sofiabenhalima.com/ to find out more about what she does!


Dir Iddik and Association Anir’s “Young Environmental Ambassadors”

The art of changing the world

Creativity is an amazing gift to humankind. It’s unbelievable what man has made during the last decades, like flying to the moon and the creation of the telephone.

Creativity has its consequences though, either for good or evil. The earth has been paying the costs for it.

That’s why we were thrilled to capture an amazing initiative taking place in Agadir: kids taking care of the planet and being extremely creative.

The event took place at Centre le Pont Pour la Protection de L’Enfance Association Anir. Association Anir is for at risk children, including some Syrian children. Association Anir has been running a program called “Young Environmental Ambassadors”. This event was in collaboration between Association Anir and the INWI initiative Dir Iddik and was focused on teaching children about recycling and protecting the environment

Through the program’s coordinator, Aissam Lahmoumi, and six other volunteers, the kids were taught about caring for the environment through creating. During the event we saw old tires turning into plant vases, newspaper transformed into little baskets, pots and organizers. It was wonderful to see something that was thrown away now supporting new life and new ideas.

The best way to take care of our future is to teach a new generation to think about it in the present.

Come together and see a bit more!


How do you keep your photography business organized? How do you make sure a lead doesn’t slip through the cracks? How do you keep track of all of your email correspondence with a client.

What if there was one place where you could keep track of everything, even the finances?

Thank goodness that there is. A few months ago we started using a business management system called Táve.

We used to struggle trying to keep track of which lead came from what source, when we last emailed them, and even what was our form of communication. Now everything is automated for us. As soon as a new lead comes in from our website form it is automatically put into the system and an email can even be automatically generated to write that potential client back. But even if a potential client calls us we can easily put that lead into the system. With the new Google add on, we can easily track all outgoing and incoming emails in Tave. This helps us and our team keep track of all conversations with clients.

Tave also helps us to keep track of leads so that no one slips through the cracks. There are automatic transitions that move our leads between statuses like ‘Initial Contact’ to ‘Needs Follow-Up’.

What’s also great is the fact we’re able to create quote templates and customize each quote for each one of our clients. Our business has two brands, one for commercial work and one for lifestyle & weddings. With Táve’s easy to use quoting system we can create separate quotes that are branded individually and simply send it to our leads. We can then see if the client clicked on the link.

When a client officially books us, the client moves from ‘Lead’ to ‘Job’. In the Job status we can send questionnaires, contracts and keep track of payments. This has been huge for us! No more keeping paper folders and files of contracts and printed out invoices. Everything is neatly organized in Táve, with a click of a button I can see which clients have signed a contract, paid, which still need to pay, or fill out a questionnaire.

Tave also keeps track of our finances. It automatically shows us on the dashboard what our current revenue is at, what our cash flow is, accounts receivable, accounts payable, etc! It even shows some awesome graphs so that we can see where we’re getting the most profit from.  

We’ve been super impressed by Tave’s responsiveness to any of the questions and suggestions we’ve had. Operating a photography business in Morocco, we needed to have the currency in Moroccan Dirhams (dh’s), they quickly responded to us and within a day we had the option to bill our clients in our local currency! We love this kind of customer service.

Running a small business has enough of it’s challenges – Tave helps to eliminate some of those challenges.

Photographers – we would highly recommend this system.

Riad Ksar Ighnda – Photography

Morocco Hotel Photography – Paragon Creative

Paragon Creative was privileged to go to Riad Ksar Ighnda in Ourrzazate Morocco, and capture the beauty of their hotel! The hotel is located close to Ait Benhadou near Ourrzazate, in a small village that provides a calm and peaceful atmosphere with stunning views! Check out their website here: http://www.ksar.ighnda.net/en/. Each room is uniquely and traditionally decorated with much attention to details, and the food is amazing! Paragon Creative was also pleased to be able to create a small promotional video for the hotel. You can view the video here: https://paragoncreative.ma/portfolio-posts/riad-ksar-ighnda-video/

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Surf Maroc – Photography

Restaurant Photography for Café Mouja at Surf Maroc

We had the great pleasure of doing some restaurant photography for Café Mouja of Surf Maroc in Taghazout Morocco! It is always a great time to be able to creatively present our clients food products! For this project the key shot that we wanted was a top down shot and to have it look like the clients were in the middle of their breakfast. It was a great time working with Ben and Lilly of Surf Maroc! If you have a chance go and check out the café! The best coffee in town, I promise!

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Photo shoot giveaway with Brooklyn Mama’s


Paragon Creative teamed up with hair and makeup stylist Brooklyn Mama’s to offer a professional photography photoshoot in Agadir Morocco. After several contestants made it through the selecting stage of the competition Nisrine Benyag as selected as our winner!

It was a an amazing day! Pauline at Brooklyn Mama’s did a fantastic job with Nisirine’s make up and styled her hair beautifully. We then partnered with La Medina D’Agadir (Coco Polizzi) to provide us with the beautiful backdrop for the shoot! Nisirine was a natural and worked wonderfully with the camera, the light was perfect as we were thrilled with the results that we achieved!

Thank you all for your help with this project!

[mk_padding_divider][mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/12/Paragon-Creative-21.jpg” image_width=”1140″ crop=”false” desc=”Pauline from Brooklyn Mama’s and Nisirine” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2016/02/Paragon-Creative-.jpg” image_width=”1140″ crop=”false” desc=”Pauline working her magic! ” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-18.jpg” image_width=”1140″ crop=”false” desc=”Nisirine ” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/09/Paragon-Creative-18.jpg” image_width=”1140″ crop=”false” desc=”Nisirine standing in the window frame. ” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/12/Paragon-Creative-31.jpg” image_width=”1140″ crop=”false” desc=”Nisirine standing in the window frame. ” caption_location=”outside-image” align=”center”]
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Dan & Vanessa’s Wedding


Agadir wedding photographer, Richard (Rachid Wyatt) from Paragon Creative, was privileged to be apart of Dan and Vanessa’s beautiful September wedding in Agadir, Morocco! It is so much fun being a wedding photographer in Agadir, as each wedding truly is unique and so much fun to shoot! It was such a pleasure to photograph this beautiful wedding at Paradise Plage! You can check out their beautiful hotel here: http://www.paradisplage.com/en/ The wedding was held on the beach just as the sun was setting and beautifully captured the couple as they said their vows!

[mk_padding_divider][mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-35.jpg” image_width=”1140″ crop=”false” desc=”Vanessa getting her makeup done by Brooklyn Mama’s” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-26.jpg” crop=”false” desc=”Bridesmaid getting her makeup done by Brooklyn Mama’s” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-28.jpg” crop=”false” desc=”Vanessa getting ready” caption_location=”outside-image” align=”center”]
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[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-7159.jpg” crop=”false” desc=”Vanessa’s beautiful wedding dress” caption_location=”outside-image” align=”center”]
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[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-2-2.jpg” crop=”false” desc=”Stunning shot of Vanessa in her veil moments before the ceremony” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-9739.jpg” image_width=”1140″ crop=”false” desc=”Dan helping his groomsmen get ready” caption_location=”outside-image” align=”center”]
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[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/12/Paragon-Creative-9937.jpg” crop=”false” desc=”Dan’s groomsmen helping him get ready” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/12/Paragon-Creative-3.jpg” image_width=”1140″ crop=”false” desc=”Bridesmaid helping ring bearer with his bow tie” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/12/Paragon-Creative-2.jpg” image_width=”1140″ crop=”false” desc=”Groomsmen putting on his boutonnière ” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-27.jpg” image_width=”1140″ crop=”false” desc=”Dan checking out the finishing touches” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-7217.jpg” image_width=”1140″ crop=”false” desc=”Vanessa walking down the beach towards Dan! So Much Joy!” caption_location=”outside-image” align=”center”]
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[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-9617.jpg” image_width=”1140″ crop=”false” desc=”Vanessa sharing her vows” caption_location=”outside-image” align=”center”]
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[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-9744.jpg” image_width=”1140″ crop=”false” desc=”Dan’s Grandmother presenting her advice to the new couple” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-9855.jpg” image_width=”1140″ crop=”false” desc=”The excited new couple” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-62.jpg” image_width=”1140″ crop=”false” desc=”Stunning Bride” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-53.jpg” image_width=”1140″ crop=”false” desc=”A great looking couple! Such a beautiful shot!” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-0636.jpg” image_width=”1140″ crop=”false” desc=”Some Moroccan Tradition!” caption_location=”outside-image” align=”center”]
[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-0459.jpg” image_width=”1140″ crop=”false” desc=”Dance Time! ” caption_location=”outside-image” align=”center”]
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[mk_image src=”https://paragoncreative.ma/wp-content/uploads/2015/11/Paragon-Creative-0800.jpg” image_width=”1140″ crop=”false” desc=”Dan and his new Mother-in-law!” caption_location=”outside-image” align=”center”]
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